Become an Authorized U.S. Pergola Distributor
If you’re in the outdoor living, hardscape, landscape, decking, patio cover, or specialty construction business in the U.S. and you’ve been looking for a high-ticket, low-maintenance, premium product line to add on top of your current services, this is exactly the page you needed.

This is the U.S. version of our program — a practical, step-by-step path to become an authorized Progolas pergola distributor with protected territory, wholesale pricing, lead routing, and installation/sales support.
This is not a buy random pergola kits and see if you can sell them model. This is a territory-based pergola wholesale program aimed at companies that want to own the premium aluminum, motorized, louvered pergola category in their local U.S. market.
1. Who We Are Looking For (Eligibility)
Not everyone should become a Progolas distributor. We designed this program for serious U.S. businesses — the ones that can actually sell, actually install, and actually support customers.
You’re a good fit for the Progolas U.S. pergola distributor program if:
1.1 Installation Capability (Required)

You must either:
- have an in-house installation team (2–5 people is enough for most residential pergolas), or
- have a stable subcontract crew that you can send to our installation training.
Reason: Progolas is a motorized, aluminum, louvered, water-managed structure. It is not a foldable canopy. It must be anchored, drained, wired, and calibrated correctly. We do not authorize “sell only, no install, no quality control” outlets for the U.S. market.
👉 On your site you can link to: [Aluminum Pergola Installation Standards Guide] to show your clients the level of install you follow.
1.2 Legal / Business Readiness (Required)

You must be able to legally sell and operate in your state:
- valid business license (LLC / Corp / Contractor license depending on your state),
- able to invoice customers,
- able to sign a Distributor Agreement with us,
- able to receive imported goods (directly or through your logistics partner).
We are a factory; we need to invoice a real business, not a personal hobby.
1.3 Display / Demo Space (Required)

You need a place to set up at least one real Progolas unit. It does not have to be a fancy showroom. It can be:
- a bay in your warehouse yard,
- a covered area in front of your office,
- your own backyard (many successful partners started like this),
- or a shared display in a partner landscape showroom.
Why we insist on this: in the U.S., high-ticket outdoor living buyers want to see the louvers move, see the drainage, and see the coating quality. A real demo unit will double or triple your close rate.
1.4 Territory Development Ability (Required)

We only protect a territory for a company that will actually work the territory. That means you can:
- visit local landscape / deck / outdoor kitchen companies and tell them “we can supply and install,”
- talk to restaurant / hotel owners,
- respond fast to leads we route to you.
If you only want to “see if it sells,” this is not the right program.
2. What You Get as a U.S. Authorized Distributor
Most distributors fail not because the product is bad, but because the manufacturer throws them a price list and walks away. We don’t do that.
When you come in as an authorized Progolas pergola distributor in the U.S., you get a stack of advantages on Day 1.
2.1 Protected U.S. Territory
We define your city/metro or other agreed catchment area and mark it as served by you. This lets you invest in a demo unit, local ads, and installer training without worrying that we will send the same lead to a competitor 200 miles away.
- You can invest in local ads without worrying about another Progolas dealer running the same ad within 150 miles.
- You can build a showroom/demo unit and know it will pay off.
- You can tell contractors in your area, We’re the authorized source for Progolas.
2.2 Wholesale Pricing & Growth Path
You get access to our U.S. pergola wholesale program — tiered, clear, and designed to reward volume. Here’s how it works in principle:
- Start at the entry distributor level when you onboard.
- As you hit agreed annual volume for your territory, your cost basis improves.
- At higher performance, rebate opportunities open up.
That’s how you go from I added a outdoor product to this is a profitable pergola business line for us.
2.3 Lead Routing From the Factory
This is the part a lot of U.S. contractors like most.
We run our own marketing and we get our own inbound leads — homeowners, designers, architects, restaurant/hotel managers. When those inquiries come from inside your protected U.S. territory, we send them to you.
Why? Because local response + local install always closes better, Isn’t it?
2.4 Sales & Install Materials
We provide:
- sales arguments vs wood pergolas / basic patio covers / awnings,
- spec sheets and cut sheets,
- install manuals and step-by-step videos,
- proposal templates you can brand.
2.5 Marketing Assets & MDF Support
As an authorized distributor, you can use our high-end photography, lifestyle images, spec sheets, CAD blocks, finish references, and showroom visuals. If your U.S. territory is big enough or strategic enough, you may also qualify for co-op / MDF to support:
- Local home & garden shows
- Builder / designer open days
- Local ads that push “Authorized Progolas Pergola Distributor in [YOUR CITY]”
- Building your demo / showroom pergola
3. Factory Insight: Why We Require These Conditions
We are not guessing. We see what damages projects during production, shipping, and installation.
3.1 Coating & Corrosion

At the factory we run coating on aluminum profiles to AAMA 2604-level performance or higher (color retention, UV, abrasion). We batch-test coated samples and fasteners against salt and humidity, because a lot of U.S. projects are in coastal or humid climates. If a distributor stores units poorly or leaves them in bad conditions, the finish can be compromised. This is why we prefer partners with basic warehousing / covered staging.
3.2 Water Management

Every Progolas louvered pergola system has integrated gutters and post drainage. We do water intrusion simulations at the factory to confirm that, when louvers are closed, water goes into the channels and out through the posts. If a local installer misaligns the structure or blocks drainage, the client will say your pergola leaks. That’s not acceptable. This is why we require U.S. distributors to have trained install teams and to follow our installation standards.
3.3 Packaging & Transit Damage
We design multi-layer packaging for international shipping. We know what forklift mis-handling does. We know that if a beam is dented, your project is delayed, and you start losing trust with your customer. This is why we want distributors who can receive containers properly and store products in a clean, safe area. It protects your margin.
3.4 Real Conversions
Our data shows that U.S. partners who demonstrate a real, working, motorized pergola show a significantly higher success rate than those who simply present a PDF. This is why we require you to have a place to install a demo pergola.it’s based on observed conversions, not theory.
4. Your First 30 Days (Step-by-Step)
This is the step part you wanted, without question marks.
Week 1 — Territory & Business Check
- You email Support@progolas.com with your company info, location, and current services.
- We check if your U.S. area is free.
- We check if you meet the 4 conditions above (install team, business/legal, display space, territory development).
- If pass → we mark the territory as in onboarding.
Week 2 — Program + Stocking Plan
- We send you the U.S. distributor terms.
- We agree on a starter stocking order (container or mixed load) that contains fast-moving pergola sizes and the most requested add-ons (screens, lighting).
- We define Incoterms (FOB / CIF) and basic shipping schedule to your U.S. port/destination.
Week 3 — Training & Content
- You receive install manuals, videos, and sales materials.
- You add internal links on your own site to the technical pages — for example:
- → [Progolas Product Portfolio – Louvered Series & Add-ons] (your product page)
- → [Aluminum Pergola Installation Standards Guide] (education)
- → [Progolas Aluminum Pergola Distributor Guide] (long-form program page)
- Your crew attends remote or recorded installation training.
- You prepare or install your demo pergola.
Week 4 — Go to Market
- We start routing U.S. leads from your area to you.
- You start quoting projects under the name Authorized Progolas Pergola Distributor – [Your City/State].
- You begin local territory development (visit contractors, push social content, run small local ads).
At this point, you are not thinking about adding pergolas; you are actually selling them with factory backing.
5. What a Real U.S. Success Looks Like
We had a partner who started exactly where many outdoor contractors are right now: they installed a Progolas unit on their own property first. They liked the system, showed it to their neighbors, and after the neighbors tried it a few times, they all agreed that having an aluminum pergola at home would be more suitable for family gatherings. This client then recommended three other clients to us.
Perhaps seeing a business opportunity, this client asked if we were interested in developing a distributor network. Our team considered his suggestion and thought it was good. Later, we discussed the pergola’s showroom requirements, installation team requirements, and initial inventory requirements, and he quickly agreed. Therefore, we assigned this client our Seattle distributorship.
Once they had a working demo, and once we started routing inquiries from their metro, they stabilized at 10–15 pergola systems per month.
They didn’t get there by listing a SKU in an online shop. They got there because they:
- had an install team,
- had somewhere to showcase the product,
- responded to routed factory leads,
- worked their local network of landscape/pool/outdoor kitchen companies.
That is the pattern we want to repeat in other U.S. territories.






FAQ for U.S. Distributor Applicants
Q: Can I join without an install team?
A: For the U.S. market we strongly prefer distributors with install capability (in-house or stable subcontract). Our product requires correct anchoring, drainage, and wiring. If you only want to sell, you must present a plan for installation quality control. You can support this by publishing or linking to [Aluminum Pergola Installation Standards Guide] on your site.
Q: Do I need a showroom?
A: You need a real display location, not necessarily a formal showroom. A working demo on your yard is acceptable. The key requirement is: your prospects can see, touch, and operate a real Progolas pergola.
Q: Do I have to keep stock in the U.S.?
A: Yes, an initial stocking order is part of the program. Fast local availability is how you win projects against cheaper, slower competitors.
Q: Can I target restaurants, hotels, and rooftops?
A: Yes. Many of our U.S. installs (for example in the Seattle area) are for commercial outdoor seating and hospitality projects, selling 10–15 units per month. Having a trained install team is even more important for these projects.