Durable Aluminum Pergolas vs. Wooden Pergolas: A Dealer’s Experience Lighting

Editor’s Note from PROGOLAS:
This article is based on the real-world experience of one of our long-time authorized dealers. His story reflects what many in the industry have discovered firsthand: why durable aluminum pergolas are now the preferred solution for long-term outdoor living.

At First, I Sold What People Wanted—Now I Sell What Lasts

When I first started, wooden pergolas sold like hotcakes. People loved the natural look, the charm, and the “warmth” and “authenticity” it brought to their backyards.

I didn’t question it. I sourced a large batch of wooden pergolas, as well as a selection of durable aluminum pergolas, and I installed them. Customers were thrilled…but only for a while.

Then, customers came back to me.

• “Hey, that wooden pergola you bought has termites nesting in it.”
• “The wood pergola is rotting in the seams from all the rain.”
• “We had a storm and one of the beams shifted.”

Before long, I started to feel like a service contractor rather than a pergola expert. That’s when I realized: Just because something sells well, doesn’t mean it’s what customers actually need.

Year 1 – Everyone’s Happy

To be honest, in the first year, both wood and durable aluminum pergolas looked great.

The wood pergolas are warm and rustic, and they look great in photos. The durable aluminum pergolas have clean, modern lines that elevate the space. So far, I’ve rarely heard complaints from either side.

But in practice? I’ve seen the difference.

Because my customers who bought wood pergolas come to me every once in a while to buy sealing kits to repair them.

And my customers who bought durable aluminum pergolas often recommend friends to come to me to buy aluminum pergolas.

Year 2-3 – Calls start coming in (mostly from wood pergolas buyers)

This is when all the problems start to show up:

• Wood starts to fade or warp.
• Rainwater causes wood to swell or mold.
• In wet climates, insects become a problem.
• Screws loosen. Posts twist.

I get photos of broken beams. These customers regret not choosing a more maintainable product, instead opting for a more aesthetically pleasing one.

Meanwhile, customers who bought durable aluminum pergolas? They’re adding side screens and heaters to the same frame.

Year 4-5 – The difference is more obvious, who is happier?

By year 4-5, the difference is impossible to ignore.

My wooden gazebo customers:

They either continue to renovate wooden gazebos at high prices,or they just give up and never use the space again.

But my aluminum gazebo customers? They still use them as they did on day one, still use the same structures for dinner parties, still durable, still stylish. Some even ask me to install the same gazebos in their second homes. And on top of that, they recommend them. To neighbors, family, and business clients.

That’s when I realized – there is far more value in selling a long-lasting pergola than a short-lived, beautiful Pergola.

What I Tell Clients Today?

When new customers ask what to choose, I tell them the truth:

Why I trust PROGOLAS aluminum gazebos now?

Of all the aluminum systems I’ve sold, PROGOLAS Architect Pro Pergola | 2117 has never had a bad review and has the highest repurchase rate.

It’s made of heavy-duty powder-coated aluminum

Equipped with smart drainage and hidden wiring ducts

Supports LED lighting, smart switch sensors, heaters, and App control

Customers like the simple look, and I like it too, because there are no complaints, only repurchases, hahahahahaha!

I’ve installed this product in my backyard, and if a customer asks, I won’t hesitate to recommend it.

👉 Check out Architect Pro 2117

You Deserve More Than Just Shade

I’ve watched clients fall out of love with wood. I’ve watched others fall in love with aluminum.

If you want a pergola that stays strong, stays beautiful, and stays out of your weekend to-do list—a durable aluminum pergola from PROGOLAS is the way to go.

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