Durable Aluminum Pergolas vs. Wooden Pergolas: A Dealer’s Experience Lighting

At First, I Sold What People Wanted—Now I Sell What Lasts When I first started, wooden pergolas sold like hotcakes. People loved the natural look, the charm, and the “warmth” and “authenticity” it brought to their backyards. I didn’t question it. I sourced a large batch of wooden pergolas, as well as a selection of durable aluminum pergolas, and I installed them. Customers were thrilled…but only for a while. Then, customers came back to me. Before long, I started to feel like a service contractor rather than a pergola expert. That’s when I realized: Just because something sells well, doesn’t mean it’s what customers actually need. Year 1 – Everyone’s […]